Privacy

Last updated November 9, 2026

This notice explains what the interest-list form on this website collects and why, and how the website counts visits.

What the form collects

  • Your first and last name and your email address.
  • Your phone number, if you choose to give it.
  • The home size you are interested in, and, if you choose, your anticipated move-in month, how you heard about The Ruby and a message.
  • Your consent to be contacted about The Ruby, and the wording of the checkbox you agreed to.
  • The page you signed up from, the campaign tags in the web address you arrived with, if any, and the date and time, so we know which sign-ups came from where.

The form does not ask about household size, age, children, income or disability, and you don't need to tell us any of that. If you need an accommodation to use this website or the leasing process, email hello@therubywinchester.com.

To keep automated spam out of the list, the website also notes how long the form took to fill in. It also uses a scrambled (hashed) form of your IP address, held only in the website's server memory while that server is running and never written to storage, to limit repeat sign-ups and to check that the form was filled in normally. The website's code doesn't store or log your IP address, and it isn't saved with your sign-up. Our hosting provider, Vercel, processes it to deliver the website.

Why we collect it

To contact you about The Ruby: news as pre-leasing opens, floor plans, pricing and tour dates. We also look at which page and campaign each sign-up came from, to see which of our marketing works.

Who can see it

Lynx Ventures, The Ruby's developer, which runs The Ruby's leasing for now. Your details are kept in a list in Lynx Ventures' Microsoft 365, which only the Lynx Ventures team members who follow up on sign-ups can open.

How long we keep it

We keep your sign-up for up to 36 months after you sign up, then delete it from our list. If you ask to come off the list sooner, we delete it from our list within a few days. Microsoft, which hosts the list, may keep backup copies for about 14 more days before they are erased.

Analytics and cookies

This website uses Google Analytics, a Google service, to count visits and see which pages people use. It uses no advertising, remarketing or social media tracking.

  • What Google Analytics collects: the pages you view, when and for how long; the link, search or campaign that brought you here, if any; your browser, device type, screen size and language; and your approximate location (city or region). Google uses your IP address to work out your approximate location. Google says it does not store the address for that purpose; how Google handles the information is described at policies.google.com/technologies/partner-sites.
  • It sets first-party cookies in your browser (named _ga and _ga_ followed by a code) to tell one visit from the next. They hold a random ID, not your name or email address, and last up to two years unless you clear them.
  • Google signals and ad personalization are turned off, so this data is not used for advertising. We have set Google Analytics to keep detailed visit data for 14 months; after that, only totals remain in its reports.
  • When you sign up, the website tells Google Analytics only that a sign-up happened. It never sends your name, email address, phone number or any of your answers.

If your browser sends a Global Privacy Control or Do Not Track signal, this website does not load Google Analytics at all. You can also turn Google Analytics off on every website with Google's opt-out browser add-on (tools.google.com/dlpage/gaoptout), or by blocking cookies in your browser settings. How Google uses this information: policies.google.com/technologies/partner-sites.

Your choices

You can ask to be taken off the list at any time: email hello@therubywinchester.com and we will delete your sign-up from our list. For any question about this notice, email the same address.

Children

This website is not directed to children under 13, and we do not knowingly collect information from them.